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Second Harvest Instagram Account Proposal
Capabilities of Instagram
Important Platform information
Audience Statistics
(Omnicore Agency, 2018)
Why
When
When
Account Information
Content Schedule
Suggest Scheduled Content
Instagram is a visual-specific social media used to share pictures and videos of an individual or organization. Instagram has private messaging capabilities, live streaming, content hosting for pictures and videos, follower-interaction via comments, followers and following and post count. Posts by User A can be ‘shared’ to User B’s story if they so choose, which is how posts are circulated.
Instagram hashtag limit: 30 hashtags.
Instagram bio character limit: 150 characters.
Instagram can be used to post multiple photos in a single post, which appears as a slide show. Pictures which wish to be posted individually must be POSTED individually.
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68% of Instagram users are females
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80% of Instagram users come from outside the U.S.
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77.6 million Instagram users are from the US.
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Instagram is used by 31% of American women and 24% of men.
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Six in ten online adults have Instagram accounts.
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32% of all Internet users are on Instagram.
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59% of internet users between the ages of 18 and 29 use Instagram and 33% of internet users between the ages of 30 and 49 use Instagram
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38% of female internet users use Instagram and 26% of male internet users use Instagram
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72% of teens use Instagram.
Second Harvest will be using Instagram to target young audiences such as college-aged volunteers and to share images of important, interactive, attractive, or fun events with the audience gained through the use of this social media account.
Content posted will consist of images and videos which pertain to Second Harvest operations, including but not limited to: Tailgates, Food Pantry events, fund raisers (such as Fill-a-Bowl), volunteer work, possible spotlighting of employees or regular volunteers/donors/board members who make a big difference in the Second Harvest community. This account may also interact with other Instagram accounts of similar or related organizations, such as sororities or fraternities, fellow charity organizations, city accounts, etc. to strengthen community relations.
Content posted will consist of images and videos which pertain to Second Harvest operations, including but not limited to: Tailgates, Food Pantry events, fund raisers (such as Fill-a-Bowl), volunteer work, possible spotlighting of employees or regular volunteers/donors/board members who make a big difference in the Second Harvest community. This account may also interact with other Instagram accounts of similar or related organizations, such as sororities or fraternities, fellow charity organizations, city accounts, etc. to strengthen community relations.
Connect to Facebook/Twitter page? Business accounts are available but must be connected to a business page on Facebook.
Name: Second Harvest Food Bank of East Central Indiana
Username: Curehunger
Website: curehunger.org
Bio: Second Harvest is a nonprofit organization which serves 8 Indiana counties in the fight to #curehunger. Volunteers welcome!
Caption Layout for non-scheduled content (Tailgates, events, etc.): ‘Appropriate caption’ #curehunger #secondharvest #helptodayhopetomorrow #volunteer #nonprofit [Link: to website or appropriate site for content’]
Often, having ‘themes’ for each day would be helpful for followers. Posting a short video every Wednesday of volunteers at work in the warehouse and giving it a catchy title such as #warehousewednesday might be a route to take. Fridays could be ‘shout out’ Fridays, where a post is made that tags all organizations who sent people to volunteer that week with a picture of a volunteer from one of said organizations as a way to bring in more publicity to those organizations. Monday could be something as simple as an interesting photo or a ‘random’ day where anything could be posted, or nothing posted at all if the schedule would like to be reduced to two regular posts a week.
In addition to regularly posted content, special events such as Do Good Date Night, the car show, the run/chili cook off/etc. events would be documented on the account or even small portions Instagram Live’ed.
It is often helpful to make use of an account organizer, which allows you to schedule multiple posts for up to three weeks or so.
Tuesday at 3 p.m.: up-coming events, inspirational messages, thank yous, good news, etc.
Wednesday at 4 p.m.: #warehousewednesday content
Friday at 2 p.m.: #shoutoutfriday content
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